Name
Soleil Beauty Spa
Year
2023
Description
I aimed to showcase the luxurious and confidence-boosting experience clients can expect when booking with Soleil Beauty Spa, while also creating a warm and approachable image that appeals to people of all ages looking to destress. The brand identity features a luxury logo that embodies accessibility for everyone. The logo design is simple and timeless, and the color palette is warm, welcoming, and relaxing with neutral tones. This approach allows the service to shine without overwhelming the customer, ensuring that their relaxation remains the focal point of the experience.
01
During the design process, Karina, the owner of Soleil, and I engaged in a series of discussions and iterations, resulting in several logo concepts that were developed through a trial and error approach.
02
Following the concept selection process, I proceeded to create two distinct brand identities for the client. I presented each concept through mood boards, allowing the client to make an informed decision on which direction better aligned with her vision for the brand.
03
As part of my services, I delivered a comprehensive brand identity package to the client. This included a range of deliverables, such as primary and secondary logos, fonts, a color palette, mockups for beauty products relevant to her business, as well as stationery items.
